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XO.UA - Network of Travel Agencies

Your go-to for expert guidance, tailored tours, and seamless booking for unforgettable global adventures and travel experiences.
Web Development
Implemented projects


Front-end Development DevOps Delivery Support

XO.UA - Network of Travel Agencies is a comprehensive platform for Ukrainian travel agencies, offering affordable travel deals. It features a blog, guides, stock tours, and a directory of agencies, all built with cutting-edge technologies for an optimized user experience.

Business Challenges

In the highly competitive travel industry, XO.UA faces challenges including standing out in a crowded market, ensuring user engagement, handling scalability, maintaining fast loading times, and integrating third-party services.
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Goals & objectives


01/ Leverage a closed API to offer the best travel deals and packages to users.

02/ Implement strategies for fast page load times and efficient handling of large data sets.

03/ Integrate a reliable payment system, Wayforpay, to ensure secure and smooth financial transactions.

04/ Use analytics tools like Mixpanel and GA4 for insights into user behavior and enhance SEO to improve visibility.


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Planning Stages

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Analyzing what to do

Active communication with Stakeholders

Define Competitors

Business Requirements

Divide the scope of features by priority

Provide detailed charts and


Starting with UI/UX design

Analyze UX of competitors

Creating User Flow

Creating Low / High-fidelity wireframes

Moodboard, Define the style of UI, Branding

UI screen design

Design System development


Starting with development

Tech discovery

High-level architecture and system diagram

Setup project

Kick-off  development

Follow Agile / Scrum


Delivering the product to end users

App Store / Play Market account creation

GDPR, Privacy Policy, Term of Use

All necessary data for the Stores

Releasing on the App Store / Play Market

Support & growth

Product improvingOngoing bugs fixing

Ongoing bugs fixing

Adding new features

Plan of future releases


Project challenges involved integrating complex financial data, ensuring user-friendly interfaces, and maintaining high security standards for sensitive financial information.

Advanced Search

The core feature of XO.UA is its advanced search functionality that allows users to find the best travel deals using a closed API from travel agencies.

Extensive Filtering Options

The website offers robust filtering options, enabling users to refine their search results and find tours that best match their preferences.

Static Page Generation and CMS Integration

The platform utilizes static page generation for faster load times and integrates with Directus CMS for easy content management. The CMS setup on Digital Ocean is configured for optimal performance and cache management.

Secure Payment Integration

The integration with Wayforpay ensures that all transactions on the platform are secure and seamless, providing users with peace of mind.

Price Calendar

The price calendar provides a better understanding of price changes depending on the dates and quantity of nights. The best price is highlighted.

Comprehensive Blog and Guides

XO.UA hosts a blog and guide section that provides users with valuable travel information, tips, and news, helping them make informed travel decisions.

Analytics and SEO Optimization

By incorporating tools like Mixpanel and GA4, XO.UA can track user interactions and optimize the website for search engines, improving both user experience and site visibility.

Mobile Adaptation

XO.UA ensures an optimal mobile experience with responsive Tailwind CSS design and Next.js performance optimization. Radix UI guarantees intuitive navigation, while upcoming PWA features will offer app-like convenience. Touch-optimized interactions ensure smooth and efficient mobile usage.


XO.UA facilitates seamless multilanguage browsing, powered by i18next, enabling users to switch languages effortlessly. All content is fully translated and culturally adapted for clarity and engagement across diverse language preferences.
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White Digital
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Oleksandr Dovgopol
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They were flexible and eager to attend to all our business needs.

Oleksandr Dovgopol

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