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Lyssna - Research Platform

Lyssna is a versatile platform designed to cater to the needs of UX professionals and researchers.
Web Development
Implemented projects


User Experience
Front-end Development

Lyssna is a versatile platform tailored for UX professionals and researchers. It offers advanced features like heatmap generation, participant recruitment, and collaborative tools, making it a valuable resource for optimizing digital designs and aligning them with user expectations.

Business Challenges

The project faced the challenge of optimizing content handling from the CMS to improve performance, as well as sustaining peak system performance over time for data archiving purposes. Additionally, there's a need to enhance the efficiency of processing CMS data to achieve quicker loading times, ensuring smooth user experiences and efficient data retrieval.
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We partnered with a talented design team Unikorns 🦄, which has played a crucial role in making Lyssna's website visually stunning and user-friendly. Their creativity and attention to detail shine through in every aspect of the design 🎨. Thanks to Unikorns, Lyssna's website sets the standard for excellence in ✨ user interface design.

Goals & objectives


01/ Build the website's front end and set up a CMS for UX professionals and researchers.

02/ Implement a headless CMS for flexibility and scalability.

03/ Add a visual editor and localization features.

04/ Create global blocks for reusable content and ensure structured content creation.


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Planning Stages

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Analyzing what to do

Active communication with Stakeholders

Define Competitors

Business Requirements

Divide the scope of features by priority

Provide detailed charts and


Starting with UI/UX design

Analyze UX of competitors

Creating User Flow

Creating Low / High-fidelity wireframes

Moodboard, Define the style of UI, Branding

UI screen design

Design System development


Starting with development

Tech discovery

High-level architecture and system diagram

Setup project

Kick-off  development

Follow Agile / Scrum


Delivering the product to end users

App Store / Play Market account creation

GDPR, Privacy Policy, Term of Use

All necessary data for the Stores

Releasing on the App Store / Play Market

Support & growth

Product improvingOngoing bugs fixing

Ongoing bugs fixing

Adding new features

Plan of future releases


This project tackles the challenge of optimizing page loading and SEO indexing through Static Site Generation, while also prioritizing smooth animations, client-side routing, responsive UI development, and code quality and safety using Framer Motion, Next.js, Tailwind CSS, and TypeScript, respectively.

Content Building

Lyssna integrates with Storyblok's headless CMS, allowing flexible content creation and management. A visual editor makes it easy for non-technical users to create and edit content with a WYSIWYG interface. The system also supports structured content for consistent and organized media and text elements.

Mobile Adaptation

Lyssna's platform emphasizes mobile adaptation, using Tailwind CSS to create responsive, consistent, and adaptive layouts for various devices and screen sizes, enhancing the mobile user experience.

Storyblok CMS Integration

Lyssna's content management relies on Storyblok's headless CMS, featuring:

  • Headless CMS: Decouples content from presentation.
  • Visual Editor: Easy WYSIWYG interface for non-technical users.
  • Localization: Supports multiple languages.
  • Global Blocks: Reusable content snippets.
  • Structured Content: Ensures consistency with richtext fields.


The platform's powerful search function ensures quick, accurate content retrieval, crucial for UX professionals and researchers. It's optimized for high performance, even with large data volumes.

SEO Optimization

Lyssna uses Static Site Generation (SSG) for better SEO. Pre-generated HTML files, sitemaps, video sitemaps, open graph and metadata ensure easy indexing and higher search rankings. Efficient page loading and smooth client-side routing also enhance user experience, indirectly boosting SEO.

Smooth and Responsive Animations

Lyssna uses Framer Motion and Tailwind to create smooth, responsive animations, enhancing the website's visual appeal and interactivity.
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White Digital
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Vlad Migulia
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White Digital smoothly implemented the project and ensured a clean code structure for future maintenance. They dived deep into every issue and provided practical solutions.

While they could improve transparency, they demonstrated excellent communication and project management throughout the project.

Vlad Migulia

Head of Projects
Unikorns Agency
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