Bairro is an innovative startup offering instant grocery delivery services in Lisbon, Portugal. The project began with a Minimum Viable Product (MVP) and expanded to include comprehensive development services. Bairro successfully raised €4M for scaling infrastructure and has reached over 200,000 app downloads.

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Goals and Solutions 🌟

The project's primary goal was to create a user-friendly eCommerce app for instant grocery delivery, scaling the infrastructure to support its rapid growth. The team focused on front-end development, ensuring a seamless and engaging user experience. This included integrating advanced technologies and features to enhance functionality.
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Results for the Customer 🎯

Bairro's eCommerce app has been widely accepted in the market, demonstrated by substantial funding and a large number of downloads. The app's innovative features and user-friendly interface contributed significantly to its success.

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Business Challenges 📊

The main challenges included managing the app's scalability to accommodate increasing user demands and ensuring a high-quality user experience across various features and functionalities.

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Results Obtained 📈

Bairro's app has become a major player in the Lisbon grocery delivery market, with effective user engagement and a rapidly growing user base.

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👉  Phone number auth - The simplest way of registration is SMS. We integrated the Twillio.

👉  Few clicks to order - in the best scenario user might complete order up to 6 clicks. ‍

👉  Multi-language - app supports English, Portuguese, French.

👉  Stories - to improve UX and users involving we added the same to Instagram stories feature.

👉  Smart Search - users often do miss clicking and wrong searches. That's why we integrated - Algolia, the best smart search on the market.

👉  Recommendations - based on the user cart, the app suggests relevant products.

👉  Promo Codes - few types of promo codes: for free-delivery, to get 0.01$ goods, basic with % or $ discounts.

👉  Free delivery from cart size - to push users to add more goods for free delivery.

👉  Push notifications
       1) to push users to complete an order, we send a notification, if a user closes the app
      2) to notify about order status
     3) to send promo ads

👉 Analytics - to be able to track User Flow and improve UX; Integrated MixPanel, GA4, Firebase, Pixel, AppsFlyer.

👉 Payment provider integration - was chosen Adyen, as most appropriate on the product scale.

👉 Live courier tracking - to engage users interactions with the app and improve UX, we provide the current position of the courier and predict the ETA.

👉 Real time chat integration - we have Integrated Intercom SDK to resolve all customer questions in real-time.

👉 Google geolocation API - to recognize customer location and map displays.

Frontend: React native, MobX, react-query, react-native-maps, axios, LottieSegment, Sentry, Datadog, Adyen, OneSignal, AppsFlyer, Firebase Analytics, Google Analytics 4, Mixpanel